The National Association of Small Farmers (ANAP) in Contramaestre is developing several actions aimed at the XIII Congress of the peasant organization to be held in Havana May 15-17, 2025. Activities where specialists, family members, workers and peasants will be involved.
The important event of the Cuban peasant cooperative sector will be preceded in this Santiago jurisdiction by relevant political processes such as the one that began in February of this year related to the strengthening of productive structures.
The program drawn up in the territory of the province of Santiago covers a before, during and after the realization of the great peasant event. It is supervised by the ANAP organization and is aimed at perfecting and guiding the work carried out during the last five years, as well as the work projections.
ANAP in the municipality of Contramaestre is currently working on the communication campaign. For this purpose, a creative strategy, the promotion of knowledge information management, among other elements, were taken into account. The present theme was recently presented in the territory by members of the municipal bureau of the peasant organization.
The communication campaign of the XIII ANAP Congress has among its objectives to strengthen the image from the municipal to the national direction; for this purpose, several actions will be carried out that will involve not only the peasants but also the whole Cuban family, as well as all the communities where our cooperatives are located.
This campaign, according to its organizers, will be directed to two types of public, one to peasants, cadres, ANAP workers living in urban and rural areas and a second public to the general population.
The images that will support the campaign will look for emotional and rational stimuli, aesthetic principles in the graphic solution as well as in the texts to be written in view of the peasant Congress. The campaign will have four stages from May 17 of this year until May 17, 2025 and for this the media plan will play a fundamental role.
The dissemination work, knowledge information management and the municipality’s media will be essential for this communication campaign.
