At the beginning of October 2024, the recently approved Law on Social Communication entered into force throughout the country 120 days after its publication in the Official Gazette. Undoubtedly, a regulation of great weight, which crosses countless areas in our society. Today, a year after its implementation, Cuba has taken important steps to comply with the new law.
Communication is an inclusive process, although sometimes associated only with work in mass media such as the press or certain institutions. And this is, precisely, one of the greatest successes of the current Law on Communication: to recognize all the actors involved in the communicative processes.
These were organized into three major groups or domains: media, organizational and community. It is not a simple classification, but to group similarities in order to better understand the dynamics of each sector and at the same time regulate communication more efficiently.
The media are expected to address topical issues of today’s Cuba, as well as the rest of the world. Transparency and good information management are required. To this end, the press relies on organizations for a direct and efficient exchange.
And this is an example of how each group passes from individuality to a complex network in which each intervenes with equal weight. At the Community level, communication takes on new meanings and specificity, so that its legal recognition is a significant step forward.
Other novel issues, such as advertising in information spaces, have attracted attention since the first days of implementing the current Communication Law. You did not answer, there are still important challenges to be met, in terms of a correct understanding of what is set in the norm and its impact on our society.
Workshops, discussions or training sessions, for example, could be a way of bringing people closer to the new possibilities offered by the law, as well as providing guidance on crimes that might be committed, whether consciously or not, especially within municipalities and demarcations.
In this way, all the areas already established would benefit from an enriching dialogue, where respect and social responsibility are promoted. One year after its entry into force, the current Law on Social Communication in Cuba, although with some inconsistencies, presents itself as an opportunity to carry out a more conscious and effective communication, where the population is the protagonist in all its dimensions.
In addition to regulating, this standard is responsible for protecting both communication professionals and all those involved in such an important process. From the media to the communities, this is a guarantee of proper exchange in our society, bearing in mind that communicating will always be a matter of challenges and new visions.
