In 2025, the majority of the population is at least aware of the existence of the Internet and social networks. Facebook, Instagram or Messenger, are some of the most mentioned, and already gather more than 2 million users per day.
Digital social networks came into our lives as a way to get closer to geographically distant family and friends; a voice message, a chat conversation, a photograph, everything seemed perfect to interact with loved ones. Not to mention the opportunity to meet people from different parts of the world, with whom we could share an interest.
Thus we plunged into a digital world, where interaction occurs only through a screen. Certainly, the reach of these networks is considerable, but how social are they really?
Digital platforms by themselves are not a cause of alienation, but their excessive use can become an addiction, a form of isolation that separates us from the real environment to place us in a cybernetic bubble. Sometimes, the profiles with which we exchange on the network are not even real, it may be a person who does not exist, or someone who pretends a lifestyle that is not hers or his.
Something very similar happens to content creators or influencers, who are not always as nice as they make us believe, nor their lives as perfect as they have convinced us. For us, those of us who are constantly in front of a screen, it is very easy to compare ourselves to a narrative created to entertain, where more than homes there are scenarios, and more than people, characters.
And although we know the Internet’s habit of not being true to everything it contains, we choose to believe that there is a whole universe that surpasses us in beauty, motivation, and even in human values. But this is a fallacy, and the complexes we have built are the result of spending too many hours online.
What was once useful for bridging distances between people has today turned society into a melee of individualization. Deep, lively conversations are increasingly rare, physical contact has been displaced, and the concept of friendship has been reduced to an “add,” “confirm,” “follow.”
Technology is a powerful tool for socializing, but only when used responsibly. Social networks are just entertainment, real life, a priority. We are urged to live in the physical world, rather than the digital one.
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